From Capcom to Xbox 360 fans everywhere:
"Usually, software and hardware publishers keep their numbers close to the vest, out of concerns that info could be spun against them. The Microsoft LIVE guys, however, are much smarter than that, and were very pleased to share with us the recent news that, as of Saturday, Feb. 9, 2008, the Devil May Cry 4 demo had been downloaded over a million times by 360 players worldwide! According to the LIVE crew, not only is this the first demo of the year to hit a million downloads, but it’s also one of the fastest downloads to hit the one million mark in the history of the LIVE service. The demo dropped on January 24, and was averaging over 25,000 downloads a day. That’s a lotta devil bringing, folks. Thanks for making the DMC4 demo — and the game! — popular like a donut shop next door to a Weight Watchers."
Once again, the Xbox 360 proves it's the most profitable platform for third-party developers. While this is in relation to a free demo and technically a demo gives no profit to Capcom, remember how the Lost Planet and Dead Rising demos for the Xbox 360 did the same thing on Xbox Live (downloaded over a million times). Both of those games went on to sell a million copies.
Congratulations to Capcom for this achievement. The NPD sales figures for February will be very interesting, indeed.