Of course with the style of Sony Marketing, the sizzle always sells much more than the steak…and it works! Microsoft and Nintendo were also present at the GDC but compared to Sony’s sizzle these two guys are once again left out in the blue.
To its credit, Microsoft didn’t really want to create too much buzz around the XBOX 360, perhaps they want to save all the news they have for E3 2006. Instead they went to the GDC to peddle their new gaming development tool XNA, which promises to help developers make games easily between the XBOX 360 and the PC. (Although rumor has it that XNA is also being worked on for operability for the PS3 and Nintendo Revolution platforms). Other than that Microsoft had a small place wherein people can check out the latest builds of the XBOX 360 games. in contrast with Sony’s “sizzle marketing”, Microsoft seems to be taking the ‘play the game yourself and you be the judge’ steak approach.
Nintendo was also present at the GDC but it was overshadowed by the presence and the promise of the PS3 gaming. Apart from the usual Nintendo circles, nobody seemed to have batted an eyelash at Satoru Iwata’s keynote speech. Nintendo has stated several times that they out to compete with the XBOX 360 or the PS3, instead they are trying a more different approach in their console where the focus will be in the gameplay experience compared to a the raw hardware power of the machine.
But is Nintendo really out of the ballgame?
The Final Boss: Satoru Iwata
Come E3 2006, Microsoft will not really have any further unveilings for its hardware perhaps with the exception of some new peripherals and improvements on their XBOX Live service. Microsoft will once again focus on what they believe matters…games. Chances are they will be showing actual games running on the XBOX 360 and announce more games in development for the XBOX 360. Microsoft’s wildcard in the games forefront will be the XBOX Live Arcade and Marketplace, the laughing stock of E3 2005 which apparently worked against all criticism and ‘Velocity Girl’ jokes.
Come E3 2006, Sony will have a repeat presentation of what they did at the Playstation Conference in
Most people are betting that the star of E3 2006, will be Sony…just as they had always been for the past couple of years…
And everybody forgets about Nintendo.
Can this bring about a revolution in the console industry?
Nintendo has been quiet about the Revolution for several months. But if they play their cards right at E3 2006 and Tokyo Game Show 2006 they have a very good chance to blow away their competition and generate more interest in their console apart from just marketing their handhelds.
Compared to the XBOX 360, Nintendo now has a very good chance of reclaiming their home market,
The Nintendo Revolution will be perfect for Japanese gamers who seek a different kind of variety in their gameplay and don’t really care much about graphics or raw hardware power. The size of the Nintendo Revolution compared to the XBOX 360 and the PS3 is actually a big advantage for Japanese gamers who actually like their consoles small. And the price point of the Nintendo Revolution will definitely be more affordable compared to the powerhouse ‘reality synthesizer’ known as the PS3.
The quintessential icon of gameplay...Mario!
If Nintendo wins in
By playing their card’s right it means having to show games actually running on the Nintendo Revolution and proving that the ‘remote control’ controller concept is one that actually offers unique gameplay going beyond novelty gaming. It also means having to make push their games and create new interesting properties for the Nintendo Revolution other than the usual Nintendo suspects.
Nintendo isn’t out of the console wars! And right now they are in the best position to surprise us all.