Skip to main content

Retrospective: Interview with Feel Plus President Ray Nakazato

An old interview I found by accident, from all the way back in May 7, 2007.

An excerpt:

"Gamasutra: What do you think it will take Microsoft to succeed in Japan, not necessarily financially, but in terms of really winning over the audience?

RN: Online. I don't know what's going to happen to PS3, so it’s (up in the air). Right now, in Japan, the Nintendo DS and the Wii are very successful, so many developers and publishers in Japan are focusing on the DS and the Wii, and very little on the PS3 and the Xbox 360. So eventually, most of the Japan-made games will be on either handhelds or the Wii.

They were ready to invest in the PS3, but the PS3 wasn't as successful as people thought, and it's expensive to develop PS3 games, so a lot of publishers now only do a couple of PS3 games, and many DS and Wii games. Then a little Xbox 360, because the 360 is successful in the United States. But its presence in Japan is small.

That was one of the reasons AQI started: to be uniquely positioned as a new publisher and developer. We invested heavily on 360, when no one else was doing that in Japan. We’re a 360-heavy company now. Back then, AQI thought the system would be more successful in Japan, but of course it wasn't actually successful. But, it turned out to be quite successful in North America, so our positioning is still OK. We make games for 360 not so much for the Japan market, but for the global market. Not many people do that.

Capcom does that, and does it successfully with titles like Dead Rising and Lost Planet. But very few companies invest in the 360 and very few do PS3 games. So what I’m saying is that you'll see a lot of Japan-made DS and Wii games in the next few years, but very few high-end games from Japan. For those high-end users, they’ll have to buy more Western games, even in Japan. I think they will start to get used to Western games more, if they want to play high-end games."

Additional information on AQI:
http://www.aqi.co.jp/en/business.html

AQ INTERACTIVE INC.

The AQI Group consists of our company, three development studios - ARTOON CO., LTD., cavia inc., and feelplus Inc. (all are consolidated subsidiaries) - and an US-based marketing services agency XSEED JKS, Inc.

Popular posts from this blog

Gamers based in the Philippines: How to get in Xbox Live

NOTE: This article has recently been updated (as of August 12, 2006). Singapore no longer lets you input '00000' as your zip code. Please see below for alternate zip codes.

So you're a Filipino living in the Philippines with a brand-spanking new Xbox 360. You've heard about all the wonderful stories on Xbox Live. You happen to have a pretty good broadband connection. One day, you try out the Xbox Live sign-up options on your 360, and you find out to your dismay that your country is NOT listed. What do you do?

Now, you can probably enjoy your 360 without live at all, but I have to tell you: YOU ARE MISSING OUT. As Peter Moore said in the recent MS Press Conference: "Having your 360 connected to Xbox Live is as vital as having your computer connected to the Internet".

He is so damned right.

I've been playing on Xbox Live for almost a year now (both on my original Xbox and the Xbox 360). Essentially I found out all of this with a little bit of research, a little…

Xbox One - System / Games general review

We picked up a [kinect-less] Xbox One a few weeks ago and have been putting it through its paces. Overall, right now I feel pretty good about this console. But I have to admit, the first experience of buying it is not very good. I'll go with the BAD news first. But do note that it isn't all bad news....

- The first time you bring it home, the console can't work without Internet. That's because it needs an absolutely-unoverrideable mandatory update. Basically, if you get this for your birthday and it's 7PM, expect to actually play games on it around a day or so later, depending on your internet speed.

- The first patch I got for it was around 800MB. This number might have changed by the time of this writing.

- All the launch games now have accumulated patches/updates over 16+ GB in size. Not just Dead Rising 3, which has been reported widely in the media. Even Forza 5.

- My internet at home is PLDT 3Mbps; managed to get all the updates pretty quickly....that's a…

E3 2015 Conferences from the Big Three - My thoughts

Microsoft:

- They get a lot of points from me for actually announcing games that will be out in 2015.
- The Backwards Compatibility update is a huge surprise that I absolutely did not expect. Having BC is difficult and expensive to do, but somehow MS managed to do it, which leads me to believe the solution they found is an inexpensive one if they've decided it's practical to do QA work for the Xbox 360s gigantic library of games and make them all work on the Xbox One. If it was too complicated or expensive they probably wouldn't have bothered. But since they did, I think we're going to see full BC some time soon for all games. It's only a matter of time.
- Halo 5 looked fantastic, but 343 has a lot of work to do to restore faith, after the horrific launch of the Halo Master Chief Collection. I think they can do it, and I'd imagine they're certainly motivated now. If they screw this one up....MS might reconsider forming a new team to handle the Halo franchis…