Skip to main content

Gamespot Article: Microsoft scaling down 360 sales in India

http://www.gamespot.com/news/6191360.html?tag=latestnews;title;4

"Report: Microsoft scaling down 360 sales in India

Lacklustre sales of the console in the country has led the company to begin withdrawing from the market, according to Money Control India.

By Emma Boyes, GameSpot UK

Posted May 21, 2008 7:45 am PT

The Xbox 360 launched in India on September 25, 2006 with the standard console (now called Premium) selling for 23,990 rupees ($561), and the Core (which came without a hard drive) for 19,990 rupees ($465). For the console's debut, Bollywood heartthrob Akshay Kumar and cricketer Yuvraj Singh were enlisted to feature in an advert promoting the new console.

However, the venture didn't really go as planned, according to a report in Money Control India. From the article, "The company has been facing dismal sales already due to sloppy customer support, high hardware failure, and pirated games. While Microsoft games cost upwards of 2,500 rupees [$58] each, [they are] easily available on the grey market for 100 rupees [$2]."

Also, India is one of the few regions in which the Xbox 360 has not yet been given a price cut, despite up to 20 percent being lopped off of the price in other Asian regions including Hong Kong, South Korea, and Singapore.

The news Web page cites "sources" as confirming that Microsoft has withdrawn from several tier-one cities across India due to disappointing sales, and Microsoft's Entertainment and Devices Division has also withdrawn its marketing budget for the current fiscal year.

It also states that the marketing head of the same Entertainment and Devices division of Microsoft India, Ashim Mathur, is set to leave the company, following on from the departure of country manager Mohit Anand.

Microsoft India denied this, and commented, "The Microsoft Entertainment Devices Division is very much on track with its targeted business plans." Microsoft did not return calls from GameSpot to comment as of press time. "

Popular posts from this blog

Gamers based in the Philippines: How to get in Xbox Live

NOTE: This article has recently been updated (as of August 12, 2006). Singapore no longer lets you input '00000' as your zip code. Please see below for alternate zip codes.

So you're a Filipino living in the Philippines with a brand-spanking new Xbox 360. You've heard about all the wonderful stories on Xbox Live. You happen to have a pretty good broadband connection. One day, you try out the Xbox Live sign-up options on your 360, and you find out to your dismay that your country is NOT listed. What do you do?

Now, you can probably enjoy your 360 without live at all, but I have to tell you: YOU ARE MISSING OUT. As Peter Moore said in the recent MS Press Conference: "Having your 360 connected to Xbox Live is as vital as having your computer connected to the Internet".

He is so damned right.

I've been playing on Xbox Live for almost a year now (both on my original Xbox and the Xbox 360). Essentially I found out all of this with a little bit of research, a little…

Xbox One - System / Games general review

We picked up a [kinect-less] Xbox One a few weeks ago and have been putting it through its paces. Overall, right now I feel pretty good about this console. But I have to admit, the first experience of buying it is not very good. I'll go with the BAD news first. But do note that it isn't all bad news....

- The first time you bring it home, the console can't work without Internet. That's because it needs an absolutely-unoverrideable mandatory update. Basically, if you get this for your birthday and it's 7PM, expect to actually play games on it around a day or so later, depending on your internet speed.

- The first patch I got for it was around 800MB. This number might have changed by the time of this writing.

- All the launch games now have accumulated patches/updates over 16+ GB in size. Not just Dead Rising 3, which has been reported widely in the media. Even Forza 5.

- My internet at home is PLDT 3Mbps; managed to get all the updates pretty quickly....that's a…

E3 2015 Conferences from the Big Three - My thoughts

Microsoft:

- They get a lot of points from me for actually announcing games that will be out in 2015.
- The Backwards Compatibility update is a huge surprise that I absolutely did not expect. Having BC is difficult and expensive to do, but somehow MS managed to do it, which leads me to believe the solution they found is an inexpensive one if they've decided it's practical to do QA work for the Xbox 360s gigantic library of games and make them all work on the Xbox One. If it was too complicated or expensive they probably wouldn't have bothered. But since they did, I think we're going to see full BC some time soon for all games. It's only a matter of time.
- Halo 5 looked fantastic, but 343 has a lot of work to do to restore faith, after the horrific launch of the Halo Master Chief Collection. I think they can do it, and I'd imagine they're certainly motivated now. If they screw this one up....MS might reconsider forming a new team to handle the Halo franchis…