Tuesday, April 29, 2008

Microsoft Cuts Xbox 360 Prices in Four Asian Markets

Good news for gamers in Asia thinking of buying an Xbox 360:


"Microsoft Cuts Xbox 360 Prices in Four Asian Markets (Update1)

By Chinmei Sung

April 29 (Bloomberg) -- Microsoft Corp. cut prices of its Xbox 360 game console in four Asian markets to help fend off market-share declines against Nintendo Co. and Sony Corp.

The Redmond, Washington-based company cut estimated retail prices in Hong Kong, South Korea, Singapore and Taiwan, Brenda Hsieh, a Microsoft spokeswoman in Taipei, said today.

The price of a basic version will drop by 17 percent to NT$10,360 ($340) in Taiwan and by about 11 percent in Hong Kong effective today, Hsieh said. Prices will fall 5.1 percent to 369,000 won ($369) in Korea and by 20 percent to S$499 ($366) in Singapore, according to separate e-mailed statements.

Global Xbox 360 shipments will probably fall 40 percent to 9.1 million units in the year ending in March 2009 after peaking during the previous 12-month period, Daiwa Institute of Research Ltd. estimated last month. Shipments of Sony's PlayStation 3 will jump 47 percent to 14 million units, while those of Nintendo's Wii may rise 26 percent to 24 million, according to Daiwa.

To contact the reporter on this story: Chinmei Sung in Taipei at csung4@bloomberg.net.

Last Updated: April 28, 2008 23:33 EDT"

Another one I found in NEOGAF (source link not given):

"SINGAPORE -(Dow Jones)- Microsoft Corp. (MSFT) Tuesday said it has cut the price of its Xbox 360 video game console in four Asian markets.

The estimated retail price for the model with a 20-gigabyte hard drive was cut 19.5% in Singapore to S$499 Tuesday, while that in Taiwan was cut 17% to NT$10, 360.

The unit price in Hong Kong fell 10.7% to HK$2,499 Tuesday, while that in South Korea will be cut 5.1% to KRW369,000 on Thursday.

"This price drop is part of Microsoft's ongoing strategy to bring Xbox's high- definition gaming and entertainment experience to an even wider user base," Microsoft said in a statement.

Microsoft also cut the price of its Xbox 360 Arcade model, which lacks a hard drive, by 13.1% to S$399, in Singapore. The price for the Xbox 360 Elite model, which comes with a 120-gigabyte hard drive, was cut 12.5% to S$699 in Singapore.

Microsoft has officially launched Xbox 360 in five markets in Asia - Hong Kong, India, Singapore, South Korea and Taiwan.

"If and when price adjustments in other regions make sense, we will be sure to keep you informed, but we have nothing to announce at this time," the company said.

The company said on April 24 that revenue from its entertainment and devices division rose 68% on year for the quarter ended March 31 on strong demand for its Xbox 360.

Microsoft said cumulative sales for the Xbox 360, launched in November 2005, " surpassed 19 million" during the quarter, up 74% from a year earlier.

The company has said sales for the Xbox 360 will remain strong in 2008 on growing demand for high-definition television, given the console's focus on HD games. "


  1. aside from cutting prices MS should launch the 360 in other markets as well like the Philippines where the 360 is continuing to be more popular than ever.

  2. Hopefully the lower prices in Asia will affect prices for Xbox 360s in the Philippines as well (which are being sold in grey markets, [not officially supported by Microsoft])

    The price drop comes at a good time for the 360 with the hit game GTA4 and the more reliable Falcon hardware now available in the market.