Much has a already been said about Microsoft losing over a billion dollars thanks to the 3 Red Lights of Death / RROD...this time Sony is in the news because they've lost even more money than Microsoft! http://kotaku.com/5018899/sony-lost-331-billion-to-ps3-cost-pricing-imbalance " Sony Lost Over $3 Billion To PS3 Cost, Pricing Imbalance Pricing the PlayStation 3 below its production cost caused Sony to lose $2.16 billion in 2007 and $1.16 billion in 2008 , the company revealed today. Sony's fiscal 2008 annual report delineated potential risk factors to its investors, outlining that "the large-scale investment required during the development and introductory period of a new gaming platform may not be fully recovered." The loss figures were provided as an example of the "significant negative impact" introducing a new platform can cause at first. "In the past, large-scale investment relating to capital expenditures and research and development for t...