Friday, December 14, 2007

November 2007 NPD US Sales are in!

The sales figures for the month of November are in (courtesy of the NPD Group and this post at Neogaf). Here they are:

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Many thanks to NPD

Hardware Unit Sales

PlayStation 2 496K
PlayStation 3 466K
PSP 567K
Xbox 360 770K
Wii 981K
Nintendo DS 1.53 million

November 2007 Top 10 Video Games Rank # Units
360 CALL OF DUTY 4: MODERN WARFARE ACTIVISION (CORP) NOV 2007 MATURE (M) 1 1.57 million
WII SUPER MARIO GALAXY NINTENDO OF AMERICA NOV 2007 EVERYONE (E) 2 1.12 million
360 ASSASSIN'S CREED UBISOFT NOV 2007 MATURE (M) 3 980K
PS2 GUITAR HERO III: LEGENDS OF ROCK ACTIVISION (CORP) OCT 2007 TEEN (T) 4 967K
WII PLAY W/ REMOTE NINTENDO OF AMERICA FEB 2007 EVERYONE (E) 5 564K
360 MASS EFFECT MICROSOFT (CORP) NOV 2007 MATURE (M) 6 473K
PS3 CALL OF DUTY 4: MODERN WARFARE ACTIVISION (CORP) NOV 2007 MATURE (M) 7 444K
WII GUITAR HERO III: LEGENDS OF ROCK ACTIVISION (CORP) OCT 2007 TEEN (T) 8 426K
360 HALO 3 MICROSOFT (CORP) SEP 2007 MATURE (M) 9 387K
PS3 ASSASSIN'S CREED UBISOFT NOV 2007 MATURE (M) 10 377K

U.S. Video Games Market - November 2007

Dollar Sales November 2006 November 2007
Video Games $1.74 billion $2.63 billion 52%
Video Games Hardware $772 million $1.1 billion 41%
Console Hardware $519 million $771 million 49%
Portable Game Hardware $253 million $319 million 26%
Video Games Software $804 million $1.3 billion 62%
Console Software $617 million $1.1 billion 75%
Portable Game Software $187 million $218 million 16%
Video Game Accessories $160 million $243 million 52%


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It can be seen from the figures that Nintendo and Microsoft are once again the clear winners; despite Sony's price drop their hardware and software sales have not improved. Also, this time the "Playstation family" of products as a whole is trailing behind the competition in both hardware and software. Sony had two big games that came out for November: Ratchet and Clank and Uncharted: Drake's Fortune. Both games are nowhere to be found on the top 10.

It will be very difficult for Sony to catch up by this point. The lead of their rivals (in terms of installed base and software sales) is simply overwhelming. They will have to content themselves with third place, or at the very least improve their software sales with the base of users that they currently have. Strong software drives console sales; this is what Sony should focus on, if they plan on continuing to be relevant for this generation of consoles.

Sony's number one problem right now is losing that all-important third party support. By this point, third parties have figured out that if they really want to invest their development efforts to turn out the most profits, the best choice for them is either the Wii, DS or the Xbox 360. In fact, the Xbox 360 is the most profitable platform for game software right now, with over 3 million in software sales (if you combine all the sales of all the 360 games in the top ten). That means that if you develop a game on the 360, so long as you do an excellent job and market the game right, you've got a chance to sell over a million copies.

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