Saturday, March 27, 2010

Microsoft APAC - What Say You?

Sony can take the risk and release the Playstation 3 here. What about Microsoft? With all the rumors on Natal and the new 'Slim' Xbox 360, it would actually be good timing for them to unveil a new marketing strategy for Asia, and include more countries for Xbox Live.

So, is Microsoft going to let the opportunity in Asia slip by their fingers? Sony really does rule this territory; their mindshare with the Playstation brand remains very strong, and perhaps Xbox's failings in Japan even make this more evident.

Is Microsoft just focused on the western markets? Will they let possibly millions of dollars in potential profit just go to waste by continuing to ignore the Asian market?

You've really got to hand it to Sony; they've got guts to release high-end electronics like the Playstation 3 in places like the Philippines, Vietnam, Indonesia and Thailand. As income levels in these places rise, Sony is establishing their foothold as *the* console brand of choice for the mainstream.

I do like the Xbox as well and I know it has a lot to offer gamers, but as long as they make it so difficult for players like me to enjoy their product, they will never gain wider acceptance in this part of the world.

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